Kim Kardashian is Doing It – Are you?
Yet another great use for Twitter and Facebook – focus groups. This used to be an expensive, time consuming process that has just gotten easier thanks to social media.
Kim Kardashian is a great example of how to use social networking sites to glean feedback from your consumers in a fun, inexpensive way. In the process of designing her signature perfume, she turned to her fans to pick the color for the bottle.
As she explains in this article, “I used Twitter to pick the color for my new perfume bottle—I uploaded a picture of two options, light pink and dark pink, and let the fans decide. They’re the ones ultimately buying it, so they should be involved in the creation process.”
We’ve seen other businesses use it effectively too, from asking customers which new logo they’d like to see for the company to selecting a new design for their packaging. Other companies have asked customers to weigh in on what they’d like to see at their retail stores in the upcoming season.
This is a great time to tap into your customers’ ideas – after all, you have a captive audience at your fingertips. Why not make the most of it?
